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Mapping business models for Sangalang Hapakat Oyster Mushroom Business Group, Tanjung Sangalang Village, Central Kahayan District, Pulang Pisau Regency, Central Kalimantan

This study aims to map business models of the Sangalang Hapakat oyster mushroom business group. The research was conducted in the village of Tanjung Sangalang, Central Kahayan District, Pulang Pisau Regency, Central Kalimantan which is located around the Tanjung Sangalang Village Forest (HD) area. The business group has cultivated oyster mushrooms for a long time and made it the main source of livelihood other than fishing. This research is qualitative research with a case study technique. The analytical method used is the Business Model Canvas (BMC) approach with 9 block elements. The research result showed that the customer segments of the business group are segmented markets. The value propositions given are quality products and various products with affordable prices. Company channels are in the form of direct and indirect sales. The customer relationship developed is in the form of personal assistance. Meanwhile, revenue streams are derived from product sales and revenue from training. Key resources consist of physical assets, group-owned capital, and trained human resources. Key activities include cultivation, packaging, and distribution. The key partnership consists of producers of raw materials such as sawdust producers, plastic shops, and mushroom seed producers. Finally, the cost structure includes several costs for raw material supply, transportation, and production equipment.

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Informasi Detil

Judul Seri

Prosiding The 6th International Conference of Indonesia Forestry Researchers 2021 (The 6th INAFOR 2021).

No. Panggil

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Penerbit

: IOP Conference Series: Earth and Environmental Science. Vol. 917 Th 2021 : UNITED STATES., 2021

Deskripsi Fisik

1-9

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

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